Starbucks has branched into tea and alcoholic beverages recently, but its next move might be into homemade soft drinks.
Rumors circulated this week that the massive coffee chain might buy a 10 percent stake in Israeli at-home soda company SodaStream.
The news sent SodaStream’s stock up 14 percent.
But this isn’t the first time rumors of a purchase have popped up. PepsiCo was thought to be buying the company outright for $2 billion last year. And earlier this year, Pepsi rival Coca Cola bought a 10 percent stake in SodaStream rival Keurig Green Mountain Coffee.
SodaStream has also generated controversy, as its plant in the West Bank has made it a target for the BDS movement. That also created problems for Scarlett Johansson, who fielded criticism after being hired as a SodaStream spokesperson.
SodaStream produces a device that carbonates beverages at home. It is presented as a healthier, cheaper, and more environmentally-friendly alternative to store-bought soft drinks.