The apple and honey tradition on Rosh Hashanah has Israelis consuming 15,000 tons of apples during the month of September, an increase of almost 50 percent from average consumption during the rest of the year.
Israel’s crop of apples is of a particularly high quality this year, according to Amos Levin, general manager of the Galilee Development Corporation and chairman of the apple division of Israel’s Plants Production and Marketing Board.
Harvested from August through November, this year’s apple crop has been noted for its excellent size, color and taste, according to Levin. “This summer’s relative cooler temperatures, especially at night, helped produce a higher quality of crop,” he said.
Nearly all of Israel’s apples—about 95 percent—are grown in the hills of the Galilee and the Golan, as apples require cooler weather to grow best. The apple orchards are located on hills that are at least 600 meters tall and cover 10,500 acres.
Over 100,000 tons of apples are sold in Israel each year, with the apple market valued at NIS 700 million annually, serving as the core for the local economy in the Golan Heights. In addition to the local production, about 7,000 tons of apples are imported into Israel from the US and Europe.
While Israel exports little of its apple crop, this year, the country exported 18,000 tons of apples to Syria, in coordination with the Plants Production and Marketing Board, the IDF and the Red Cross. The Druze apple growers of the Golan have been selling to Syria has for the past eight years, but the apple exports were stopped in 2012 when the war situation became too volatile.
This year the apple industry also drew a number of university students from across Israel interested in learning more about agriculture and helping out Golan apple growers.
Sapir college student Yotam Eyal told Tazpit News Agency that he and his friends have been picking apples for the past month.
“We are college students from all over Israel, from the Negev, Jerusalem, and the north, who are interested in learning more about agriculture and connecting to the land,” Eyal explained. “There are projects that have been initiated in the past year which get students involved in these areas.”
“It’s good to see where a fruit like an apple that you buy in the supermarket comes from,” commented Eyal. “Picking apples all day in the orchard is hard work. But it has made us appreciate dipping the apple in honey that much more this Rosh Hashanah.”